Thursday, March 15, 2007

Go See A Star War (on the local street corner)

They might as well just make a Star Wars national holiday with the amount of marketing that goes on, seemingly every year, to promote this, this... *disgust fading with reminiscences of original trilogy*... this beautiful, timeless movie:

By Associated Press

March 15, 2007

WASHINGTON -- Thirty years ago, in theaters near and far, far away, a movie opened the imaginations of millions, combining the magic of mythology and special effects to launch the "Star Wars" phenomenon.

A star of those films -- the brave little robot R2-D2 -- is about to take a turn collecting mail as the Postal Service and Lucasfilm Ltd. commemorate that movie launch.

The post office is wrapping mail collection boxes in some 200 cities nationwide in a special covering to look like R2-D2.

It's part of a promotion for a new stamp to be announced March 28, said Anita T. Bizzotto, the post office's chief marketing officer.

"It's a little teaser for the upcoming announcement and we decided to have a little fun with it," she said.

About 400 mailboxes will be covered to look like the stout droid. "When you look at a mailbox, the resemblance to R2-D2 is too good to pass up," Bizzotto said.

While postal officials would like people to look for these mailboxes and maybe even drop in a letter, Bizzotto urged people not to tamper with them, noting that's a crime.

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